Tuesday, November 8, 2011

SpectrumPR

SpectrumPR is Georgia College's not-for-profit, student run agency that operates out of the PRSSA chapter. I am the director of the agency, along with my co-director, Kendall Brennan. We have put a lot of effort into fulfilling the potential of the agency and we are quite satisfied with our clients and teams for this semester. We recently just completed an event, Survivors in Pink, which honored the breast cancer survivors in the Baldwin county community. For those of you who have read my previous blog posts, Survivors in Pink was started last year by my best friend and I. Our moms are the inspiration to the event since they are both recent breast cancer survivors and we wanted to do something special for the survivors in the local community while gaining experience in the world of event planning. I brought on my team of wonderful, talented, and intelligent ladies with SpectrumPR to help plan this event and let me tell you, every single one of them did a fantastic job. I could not have asked for a better event! (This event needs a blog post for itself, so one will be following this one in the nearby future) Another client we have taken on is Buffington's, which is a local and hip restaurant in downtown Milledgeville. We are working on a year-long campaign for them which will continue throughout next semester. Another event that we are doing this semester is called Evening in Excellence, which is an inspirational event honoring young women in excellence. Every team for each of these accounts is unique and talented and I am so thrilled as to how this semester is going so far!

Survivors in Pink team at Bras for a Cause fundraiser

The success from my internship

So, I know that it has been a while since I have posted, but with the busy Fall semester, there has been quite the limited amount of time. For those of you who want to find out how my internship went, well, it was such a great experience and one I have immensely learned from. As a public relations student in my Senior year, I am starting to figure out more of what I want to pursue in my field of PR. Working with a SOGA made me realize the ins and outs of working with a non-profit organization. During my course of the internship, I got the chance to write several press releases, which gained media coverage in over 15 online media outlets. I also produced a cost-efficient Save the Date for an event as well as creating several brochures and flyers. I also created and administered the social media for SOGA, including their Facebook fan page. I worked closely with the Special Events director and the CEO and I learned from them the aspects of working in non-profit. I enjoyed my internship but I would like to gain experience in other fields of public relations, like working for an agency. I guess I will see where this semester takes me and then graduation in May 2012!
Certificate of Recognition